But it still makes a difference. Ask applicants to business schools, or graduate schools, or even jobs in business. People look for names.
One of my friends went to Grove City College. It is a great school, quite selective as well
GCC: Freshman Profile. However, it's name sounds like a community college. I am sorry, but to me, it does. If you don't really know your colleges, if I am an employer, I am going to ask him if he went to a 2 year college or if it is a 4 year school. It may not be right, but it is how it is.
There are many great schools that people haven't heard of. Grinnell, Pomona, Swarthmore, etc. Do you really think they will be viewed as equals with their more well-known counterparts by people not in the know? I don't think so.
Yes, getting a good education is the most important thing, but it makes a difference with getting into grad school (I know it did for me, they told me so) and it makes a difference with getting jobs. Isn't that a big reason why we go to college after all?