03-22-2008, 11:30 AM
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Join Date: Jul 2003
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| NCAA March Madness Boosts Applicants
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College basketball teams that make this year’s cut for the Sweet 16 may boost the number of students applying to their schools by as much as 3 percent next year, while the winner of the NCAA basketball tournament, often called “March Madness,” may see a 7 percent to 8 percent jump in applications, according to a Virginia Tech researcher.
| From March Madness and College Admissions. The boost in college apps correlates with the level of sports success in both basketball and football: Quote:
According to the study, the 64 schools that make it into the NCAA basketball championship tournament have a 1 percent increase in student applications the next year, schools in the Sweet 16 have a 3 percent increase, the Final Four have a 4 percent to 5 percent increase, and the championship winner has a 7 percent to 8 percent increase.
In addition, colleges and universities with football teams in the top 20 have a 2.5 percent gain in the number of student applications the next year while teams in the top 10 have a 3 percent gain. Schools that win a football championship see a 7 percent to 8 percent jump in applications. For each school, the spike in the number of applications due to basketball or football success continues for several years before returning to normal.
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