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if you have a voice and if you don't write about something exceedingly risky your personal statement will be good.
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This is correct imo (assuming good grammar).
The essay is an opportunity to distinguish yourself from other applicants, to show what kind of presence you would be on campus, in class, in a dorm.
Therefore, a helpful essay will imo be
personal, detailed, honest, and revealing. As the link said, a helpful essay won't be a McDonald's essay. Theoretically, as a target, it will be an essay that no one else on earth could write.
A good topic for you will be one that allows you to be personal, detailed, honest and revealing. Having a topic that no one else ever heard of, say, gecko racing in Antarctica, is not important.
It's not the topic, it's what you do, what you reveal, with the topic.
To answer your question: imo "focus on conveying the existence of your writer's voice and personality."