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Ryan2288 you don't know what you are talking about. First of all Emory no longer gets any money from Coke. We are well-known amongst graduate programs, which is frankly who you should be worried about.
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So maybe the coke thing isnt true, but it is true that Emory is high in the rankings because of its endowment. In terms of selectivity, it is much less selective than schools like Georgetown, Duke, WUSTL, and even Rice which are schools which it is often compared with. There is also a heavy lack of school spirit at Emory which I would attribute to the lack of a very competitive division 1 sports team. This is a contributing factor to its lack of name recognition.