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There are all sorts of surveys given around campus. Dorm questionaires often ask for religious preferences. One obvious place to look for more religious Jews is the number of students who request kosher dining. Hillels and other Jewish organizations around campuses collect data on who comes to services (at least numbers).
Many Jews also consider being Jewish to be an ethnic category, and not merely a religious one. They will select "Other" and put "Jewish" when asked about ethnicity.
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