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If you son checked the box on his SAT or PSAT to distribute his test scores to schools, you will be barraged with junkmail, emails, etc. It isn't recruiting, it is marketing. They want to encourage students to apply, to increase their applicant numbers, which in turn can decrease their acceptance rate. Of course it also gets students interested in their schools, but getting mail from a school has zero correlation with their chances of getting in. Both my s's got mail from schools like Harvard, Cal Tech, etc, but this does not mean they had much of a chance of admission (neither applied, so we'll never know-- but even though both were very strong students with good SATs and NMF's, they probaly were not in the Harvard or Cal Tech caliber).
And it is extremely important to know the difference between EA and ED. One is binding, one is not. They take that very seriously.
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