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Do you have any insight into the college admission consultancies out there?
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A good thing that a consultant could do for you is individualize advice to fit your child's situation. You may or may not find what the consultancy offers worth the price.
Any college advising consultancy is partly in the business of managing expectations. The most desired colleges get eleven or more times as many applicants as they can admit, so for every admitted applicant there are ten or more unhappy rejected applicants. Maybe you can figure out a good range of colleges from "safety" to "reach" by yourself, or maybe you need third-party advice.
But this also reminds me of a story I have related in other threads. I read this in a book--I would credit the book if I could remember which book I read the story in. Once upon a time a man had a college admission consulting business. He insinuated that he had an "in" with the admission committee at Brown University. He said to clients, "I can't guarantee that every client I speak up for will get into Brown, but if your child doesn't get into Brown, you'll get your money back." He asked for a payment of $3,000. Once the parents paid up, he proceeded to do ABSOLUTELY NOTHING. (In fact, he had no connection with the Brown admission committee at all.) Some of those applicants got into Brown, and he cashed their checks. Some others didn't get into Brown, and he returned their checks. That's a pretty good income for doing no actual work.
Good luck during application season.