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Williams wants to be accepting people who want to come to Williams, not people who are gaming the admissions process and who are applying because it's easy to add one more college.
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If that were the case, they would ask the "Why Williams?" question. That is an essay prompt that really separates the wheat from the chaff in terms of applicants who have researched the college, learned what makes it tick, and considered why it is a specifically good fit (as opposed to some other top LAC).