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These ads are kind of a joke.
I just saw the mother and son one yesterday.
The kid wants a gaming computer. I don't know much about gaming, but from what I hear, Macs aren't the best for it. So I guess Microsoft is reassuring themselves that they've got the demographic that wasn't going to buy a Mac anyways?
The people clearly already have something in mind, and it's not as if they're learning something they didn't already know.
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