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Learning a new culture and language (think area studies + proficiency in that area's language) is very rewarding, very challenging, fun (especially if you go abroad, live in a themed residential hall, etc.), and in demand. The demand definitely depends on your other skills and your area of choice, but knowing any language very, very well is a great back up for jobs. People who excel are in high demand; people with only mediocre experience and an average grasp of the language are not. This is especially true if combined with some other major.
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