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With the economic downturn there is more need from incoming students than usual and just not enough money to pay for all of them so perhaps they were awarding the merit money to the most in desparate need or the ones they want the most to attend.
Offering admission to some who qualify and who can make sacrifices to pay in full helps USC give more aid to those who need it. USC prides itself in being need blind, but with this economy it and with the Madoff scam and other stuff going on perhaps they didn't get the donor money they were pledged hence they are experiancing a shortfall in financial aid. Hopefully I am wrong.
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