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I read in a book that some colleges keep track of who visited the school and it is supposed to show that the student is more interested in the school and thus more likely to go if admitted...
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Those colleges tend to be a notch below Ivy-level schools. I know the Ivies don't bother with recording who visited; even if some do, whether you visited doesn't changed anything at all. The smaller, second-rate (shall I say?) schools bother with that kind of stuff to boost their yield.