Social Networking for Non-Profit?
We went to a social media networking workshop today, teaching us about twitter, facebook and all the wonderful opportunities for social networking. I run a non-profit and we do free lung testing clinics around our state, as well as have a monthly support group and an annual education day. We also do a few educational programs for healthcare professionals. Honestly, many of the people we reach have very limited computer access and many are very poor. Also, many of them are technophobic.
At the workshop, they stressed that if we have a facebook page, we should be posting something new at least two or three times/week, preferably M-F, during work hours. THey also suggested that we tweet at least once/day. They said we should NOT be writing only about our orgs, even if it's a non-profit or business account. We were trying to figure out how these networks apply to non-profits (me specifically my non-profit) and I couldn't figure it out. When I came home & asked hubby, my S, my D, a board member and a colleague with AmHeartAssn, they all agreed that it doesn't seem to work for our program and needs at this time.
Any thoughts about this?