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It is just common knowledge that they are scams. I actually saw a post on here last year from a parent who had personally tracked down one of them. I forget which one, but I remember that it had an address on Penn Ave in Wash DC. The parent lived in DC and went to the address and it was only a mailbox. He tracked it further to a marketing firm in NYC. The ones that don't require money make their profits from selling mailing lists. If you signup, you will get more junk mail. It probably doesn't hurt to put it on the app beyond the fact that adcoms will skip over it. I doubt if it even registers when they see it because probably enough people put it down that it isn't unusual.
I remember that the "Who's Who ... " one dates back to at least the late 1960's.
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