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There is no correlation between the strength of the football team and school spirit.
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That is a fair statement. But it's also fair to ask: Did the Cal students and alum support their football team during those years? Did they pack the Cal stadium every Saturday during those losing seasons? Can you imagine Cal fans filling a 110,000 stadium like the Big House every game day?
Over here in Asia, the alum of most of the top colleges are very active in college fairs and student recruitment (USC, Cornell, Stanford, Yale...). I've not seen Cal alum much at these events. How active are the Cal alum associations outside of California?