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The most important thing theoreticly would be : academic stregnth in major. Theoreticly you should be striving for the highest quality education for your major. the ascertainment of knowledge is definatly the most important thing.
Realisticly: prestige is what people go for. Most people in the good old mtv generation don't care what they are learning, as long as they get that piece of paper saying that they graduated from what ever university.
For me personally... im a california boy. I cant stand the east coast. I need atleast 60 degree winter days. Location is a huge part too. College towns have a great vibe, especially when they have sporting events, but daily life seems like it could get rather redundant. city life in college seems too random and flakey for me. And definatly definatly being far enough from home where the parents cant bother ya, but close enough where if somthing happens they can get to ya.
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