Because Penn has a much wider array of classes from which to choose. I'm not Wharton (nor would I ever want to be) but a lot of Wharton classes are interesting and not something you would find elsewhere. Not to mention the ability to take classes in the law school, which pton doesn't even have...
Because princeton's eating clubs are elitist and sucky (not that frats are perfect, but they're certainly an improvement)
Because the town of Princeton is a mind-numbing bore compared to Philadelphia
Because the beer selection is better in University City than it is on Nassau Street (sad but true)
Because Princeton's principled stand on grade deflation crushes your GPA :P
Because Harvard and Yale are still going to look down on you no matter which you choose