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Location! (I guess "good vibes" works too, but that's kinda vague... plus it also goes along with location)
1) that's where you're going to be for four years! For instance, you can be in Los Angeles without being at UCLA, but you can't be at UCLA without being in Los Angeles. You can be in Hanover, NH without being at Dartmouth, but you can't be at Dartmouth without being in Hanover.
2) As more people realize this, certain places will draw a certain type of person by virtue of location. If you want to go somewhere, chances are you'll get along pretty well with others who want to go there for the same reason.
3) What they don't tell you is most jobs and companies won't take you seriously if you aren't local.
Everyone's saying that academic strength in intended major is most important, which is admirable, but I honestly don't believe that most people really know what they want to do when they turn 18. They say students, on average, change their major 5 times anyway, so I really believe that most people who say this are just saying it as a loophole so they won't have to say they're a prestige whore. :\
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