scuba723, don't know where your info abut UNC-G having less than 40% admit rate came from. Their latest stats (from their website and the College Foundation of NC) show their average freshman SAT is 1044 with well over 50% admitted. UNCG is also 69% female, prob. the highest male/female ratio in the UNC system (not that that matters just thought it interesting)
UNC-W is a much harder admit than UNCG. It can also be more difficult that ASU. I know several kids who got denied at UNCW but accepted to ASU. I know two girls who got denied at UNCW but accepted to NCSU.
ASU's selectivity has risen in recent years. Judging by the admits from my area I would put it 4th in the state behind UNC-CH,NCSU and UNC-W.
But since this IS an ECU forum, I will say that most who go there love it. I have heard the same about ASU but you gotta love winter to go there.