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Merrill Lynch has strong ties to Schreyer - the founder of the college, William Schreyer, was a past Chairman/CEO of Merrill so I can see why the money keeps coming in from that company.
I agree that attracting lower income folks should be a priority. Financial aid at PSU is horrible. But I also don't think it makes sense to reduce funding or stop fund raising for Schreyer. This program attracts top students that would normally go elsewhere - and this eventually this benefits the entire school. I like the idea of offering bigger scholarships to low income kids though. For the "wealthy" folks, the Schreyer scholarships are not that big ($3500) compared to the cash honors programs like Pitt hand out (plenty of full rides). It's all relative I guess...
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