Khum: I don't doubt that the business program is very good at riverside with the exception of all new faculty. They are currently trying to build a reputation that Northridge already has. I find it funny when I tell people at my school that I'm almost 95% sure that I'm going to Northridge over Santa Cruz or Riverside and they immediately question me. Just because it does not have the UC same infront does not mean its a bad school. Northridge focuses on more of a hand on approach, while the UCs emphasize and take pride in their "research." Thats exactly what the UC's are research facilities where teachers focus more on their research than the students. My family knows atleast four people at KPMG, one of the big four, and she has said that the best students are coming from Cal State Long beach, Northridge and Mt. St Marys. UC Berkley students tend to be more socially inept, while Harvard students are more "stuck up" and think they know it all. I am in no way degrading either school because they are both exceptional. "The Big Four" consistently go to Northridge looking for interns and most people that go to Northridge, who I've talk to even have a job already at the Big Four even being only in their 3rd year. I've read alot about this school and its starting to grow on me and at first I was almost resenting even applying here because I was set on going to a UC institution. I'm also applying into the honors program which gives me priority registration.