I'd warn you to back up your assertions, however. Merely saying "it's the place for me", without saying why, are just empty words.
But you already knew that.
I think for any college, not just Bard, the school wants to know "what will you bring to the college, and what will the college bring to you?" If you can convince them that your presense on campus will be an asset, that might do the trick.
If I were you, I'd also leave out the fact that your purple hair makes you and the school a good match.
But you already knew that.