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I'm a Brandeis alum who sought a small university and chose Brandeis over Tufts, Colgate and other relatively small schools. Rochester was not on my radar screen because of its location. I feel passionately about Brandeis and have shared my views with others on CC.
In terms of education and prestige, I believe Brandeis is the easy choice.
Brandeis is truly an amazing school. It's a special combination of small liberal arts college and world-class research university-with the smallest student body I believe (around 800 in a class) of any top tier national research university matched with high-powered professors who actually teach in small classes. So, the research opportunities are tremendous. While not huge, Rochester's undergrad enrollment is at least 50% larger than Brandeis's and overall it's about twice as large.
Brandeis's intellectual environment is comparable in many ways to its University Athletic Association sister school, U Chicago (perhaps no coincidence that the President of U Chicago is a Brandeis alum). Yet its students are down-to-earth, friendly and non-competitive with one another. With respect to success rates in admissions to the best graduate schools, including med school , it would be hard to beat Brandeis. Plus it's located just outside of Boston, the world's greatest college town, but on its own suburban campus.
The kind of person who would feel comfortable at Brandeis is an intellecutal and/or creative sort who is friendly and comfortable with himself or herself and not competitive or pretentious. Intellectual but down-to-earth and friendly I think is an apt description of the student body. Unlike some preppy place or frat-oriented environments where social interraction is based on the "exclusivity" of the frat system, Brandeis has a welcoming, relatively-nonjudgmental environment--yet there are some off-campus frats for those who like what they have to offer. There is no pressure to party, but parties are there if you want them. Often social interaction centers around the numerous clubs and other terrific extracuriculars like theater and music. Rochester is a good school as well, but my impression is that it is more frat oriented. Candidly, I'm not familar with Rochester's culture, but, since it's in Rochester, NY, that in of itself would be a deal breaker for me.
Despite Brandeis' small size and relative youth, its alumni are very distinguished--to name just a few: Nobel Prize winner for chemistry Rod Mackinnon, Fields Medal winning physicist Edward Witten (often called "Einstein's successor"), 3-time Pulitzer Prize winner Tom Friedman of the NY Times, The Earth is Flat etc; Mitch Albom of Tuesday's with Morrie (about his Brandeis professor), the Creators/Producers of Friends; actress Debra Messing; Robert FX Sillerman (billionaire businessman--currently owner of American Idol and Graceland) and Christy Hefner, former CEO of Playboy). Friedman returned to teach not long ago and I understand that Hefner may be teaching as well. Also, if you're into social justice (FYI Angela Davis and Abbie Hoffman are alums) or theater/music/art, Brandeis is a very active and exciting place to be.
Finally, the school is very diverse both among undergraduate and graduate students, with a strong international flavor (in fact the majority of The Brandeis International Business School is international students).
Hope this view is helpful.
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