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Son got the same letter - and he applied early decision - Bucknell is giving out merit scholarships for students who want to major in art and or theater. I guess they have a need to fill in those departments - and my son applied for management
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i wouldnt say its so much that the school has a need to fill as its the school trying to expand enrollment in the fine arts... an attempt to become a more 'well-rounded' institution. semantics, perhaps, but i guess my point is that its not that the supply of arts applicants has decreased but rather that bucknells demand has increased.
by the numbers: bucknell enrolled 74 intended arts and humanities majors in the class of 2008. that number increased to 92 for the class of 2009 and 129 last year. applications are way up, yield is way up, and acceptance rate has declined... though less than for other university departments.