louise731

My daughter is indicating that she would like to major in marketing and minor in writing.
She is entering her junior year, and is just starting to investigate colleges - has a 3.0, an interest in writing, and is a terrific all around kid. We are suggesting that she look at liberal arts colleges with a business major. Are we on the right path? Is there an ideal curriculum that we should look for when evaluating various schools? She would prefer more on the psychology and creativity side of marketing vs. the economics aspect.
Any ideas from the brilliant forum participators??? Currently, we are planning to visit Boston University& Clark University in the Boston area and Hofstra and Manhattan College in the NYC area, but we are still planning our trip and have not firmed up the best New York colleges. She was also interested in Manhattanville, but they do not list a marketing major.

Thanks for any advice!
Louise

sp1212

Haha there's a college called "Manhattanville"?

louise731

Yes, believe it or not, there is Manhattanville, Manhattan College, and Manhattan Marymount. It's enought to make a west coast parent's eyes cross!~

yabeyabe2

Take a look at Susquehanna. Muhlenberg and Juniata

openedskittles

I thought liberal arts colleges were for liberal arts, which marketing certainly is not.

ifailedcalculus

I think Babson College would be a good fit for your daughter. Unlike most liberal arts colleges, Babson offers business courses and focuses on entrepreneurship, I'm sure this major would intrigue your daughter who is interested in the 'creative' side of business. However, she will need to pull that 3.0 to at least a 3.3 or 3.5. and show major upward trend in her junior and senior year.

creamgethamoney

As far as good curriculum for marketing, I think that taking a lot of econ and maybe some finance classes would be pretty useful. Econ has a lot of statisics involved in it, which is great for developing quant skills, plus it deals a lot with how demand shifts and things like that, which would also be helpful for marketing. Finance gives one an idea of a key function in business, plus it can be fairly mathematical as well, so yeah. Other than that, any social science that explains how people work/think is good for obvious reasons.

Hope that helps.