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I'm convinced that after you've met basic admissions criteria (and in some cases even if you haven't quite), the essay is the most important part of the Colgate application. In my daughter's year a number of people in this forum mentioned that the brief handwritten congratulatory note on their admissions letter referred to their essay.
Colgate's essay is always more challenging (and quirky) than the typical "why ____ college" or "how will you contribute to _____", indicating that they are looking for you to and giving you a chance to, show something unique about yourself or your way of thinking which will set you apart either in your personality, ability or approach. Why would you want to squander that opportunity?
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