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If you live nearby (within several hours driving distance), the school 'recommends' an interview and you don't do it, it will hurt. It shows a lack of "demonstrated interest" which some schools (mostly the LACs) take into consideration.
On the flip side, if you live far away, if they say the interviews are informational only, and/or they don't offer alumni interviews, it won't count against you. If the school recommends interviews, but you have a personal hardship that prevents you from interviewing, just explain it. Schools realize that not everyone can interview. There are many ways to demonstrate interest if besides an interview.
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