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And when you take into account the MILLIONS of students that take the SAT I, subject tests, pay for late fees, international testing, extra money for standby and expedited score reports, it's gotta be getting way up in the hundred millions. Just imagine, each student can apply to many colleges, they probably make more off of sending scores than the test itself
Then they realized that they were missing out on millions more because students didn't want to risk a bad score since every score was sent on a score report, so they know that students will start taking the SAT and Subject Tests as many times as they can until they can perfect it (makes college admissions a lot harder!) since they choose which ones to send starting March 2009.. Unless Colleges backfire by forcing students to list EVERY SCORE on the college applications, Collegeboard is going to be making so much money in a struggling economy. CB is like the quietest and most successful business in the world.