Thought I'd add a girl's perspective here =]
I think, and nearly all of my straight female friends agree, that Abercrombie Fierce is the absolute SEXIEST cologne a guy can wear. Regardless of what you think of Abercrombie (I used to be an absolute Abercrombie whore but now I do NOT shop there...except for fragrance

), you can't deny that their cologne smells incredible.
Caveat emptor: cologne only enhances your game, it does not provide game when there is none to begin with.
And haha GeekNerd, I have Ralph Cool

I like the entire Ralph line; Ralph Ralph, Ralph Cool, Ralph Hot, Ralph Wild, and Ralph Rocks lol.