The nose knows. Or so officials at Georgia's Agnes Scott College are hoping. According to The Chronicle of Higher Education:
The womens college, in Decatur, Ga., will soon mail a booklet containing scented pages to its 800 accepted applicants. The smell of pine accompanies a photograph of campus trees. A few pages later, an aerial shot of the Quad comes with a whiff of freshly mowed grass. The idea is to convey the experience of strolling through the campus, especially to students who have yet to visit.
The article also notes that accepted applicants at Agnes Scott will receive a pair of purple cotton gloves designed to protect their hands when ringing the bell in the bell tower--a tradition for Agnes Scott seniors who receive a job offer or an acceptance to grad school.
Question for parents and students:
(Those of you who are currently in the build-an-addition-on-the-house-to-accomodate-the-college-propaganda phase or who are receiving admission verdicts with accompanying enticements):
Do gimmicky publications and/or post-acceptance freebies ...
a) increase your interest in a college (i.e., "They're creative and caring")?
b) decrease interest ("Gimme a break ... spend your time & effort keeping costs down.")?
c) make no impact ("Whatever. We have other fish to fry.")?