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Among those of us who obsess about higher ed, UMich is one of the top three public universities in America, but honestly, if you stop 100 people on the street at random, how many will know that it's generally rated higher than any other Big Ten public university? One or two?
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Right, but if you stop 100 people on the street at random, they don't really know anything whatsoever about what colleges are good, have oversize opinions of their own local schools or state flagships, judge other schools based on whether they've heard about them in sports, etc. So the opinion of 100 people at random seems irrelevant to the decision.