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It's hard to say in the abstract. Last year, the prompt was, "Many students decide to apply to Emory University based on our size, location, reputation, and yes, the weather. Besides these valid reasons as a possible college choice, why is Emory University a particularly good match for you?" This suggests that they may want something beyond the obvious superficialities to make the case that Emory and you are a good fit. My advice would be to adjust your essay slightly so that you are "relating it directly to [you]."
Last year, I don't think there was a stated word limit. Is it 250 words this year?
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