Also some interesting patterns on LACs in that NYT database. While the Midwestern ones have been generous with merit aid - I guess to attract kids from other regions - it's interesting to see that Denison, DePauw, Kenyon and Grinnell also give merit aid to fewer freshmen now than they did in 2007-08, with Grinnell's award recipients down by 56%.
Denison and Kenyon raised their average awards, though, to $16,370 and$12,123, respectively. DePauw's dropped slightly to $17,007 and Grinnell's slipped to $9,549.
In addition to Rhodes, another LAC that looks good in this data is Furman in South Carollina. It gave merit aid to 34% more freshmen last year than it did in 2007-08 and which bumped up the average award by 2% in real terms to $15,379.