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On the USMA application, ROTC member is one check box, ROTC officer is another and ROTC Battalion Commander is another, so if your son has the skill and determination to make it up there, that's three check boxes, which is equal to three other extra curricular activities such as band, clubs, etc.
Being in the program is but a small small taste of what to expect in the Academy, so it could be somewhat of a preview for your son. Another thing to consider is that the experiances he has could be useful essay topics for the nomination and application process.
Like what shadow17 said, being an AF program, there's not much that it could do to help him obtain a nomination, but the program does offer some intrinsic value on the application.
Good Luck to your son.
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