mysteriousflame

I'm also still deciding if I should substitute Anthropology with Sociology, so which one should I chose? So anyway will my duel degree in Marketing and Anthropology (or Sociology) help me in the job market? And will doing so be a hard task to complete both majors at once?

zapfino

Anthropology is very relevant to marketing as the links below will show. It will give you additional tools and methods to use. So, if you use ethnographic methods in any of your marketing course projects, you might be able to “market” yourself as having used those approaches. Whether or not it gives you an edge in the job market probably depends on the particular employers and how innovative they are. Sociology is good, too, but I’d go with anthropology. Anytime you do a double major, it’s more difficult, but it depends on how flexible the requirements are for each of those majors at your particular school.

Cultural Anthropology In Marketing | Marketing Profs Daily Fix Blog

http://culturematters.wordpress.com/category/marketing/

Applying Anthropology: Local Marketing in a Global World

Anthropology & Marketing?

MinnPost - Olson's anthropologists bring meaning to marketing

CNN.com - Career - Corporate anthropology: Dirt-free research - May 23, 2001

Influencing Behavior | Brand Profit

Business Anthropology

Susan Van Brackle: Marketing Anthropology | CUNY Baccalaureate for Unique and Interdisciplinary Studies

Cross Cultural Marketing Blunders and Mistakes