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In 2005 its revenues were about $627 million. In 2010, revenues were about $1.8 billion. When I go into their stores, I see stainless steel everywhere. Boring. The food is ok but why are the lines so long? The food is expensive relative to other Mexican fast food. You don't even get free chips. I like the free refills but most places have that.
Qdoba is a similar restaurant but its success is limited.
A same size meal at Taco Bell will cost you half as much and give you more options.
I just don't get Chipotle. What does the rest of the world see about Chipotle that I don't?