Perhaps I am naive, but I think that problems such as our dependence on fossil fuels and global warming present our society with an opportunity for innovation and creative stimulation. Enter Shai Agassi and Project Better Place. His vision is profound and clear (albeit unorthodox and full of skepticism): in Obama-esque fashion, he claims that the world of transportation as we know it needs a dramatic change.
The proposed solution? Slowly eliminate the need for fossil fuels. How? Simple, change the current transportation infrastructure by setting up a global network of charging hotspots for electric cars to abound and thrive on a large and efficient scale.
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Project Better Place’s business model for electric cars will look like the model used for mobile phones. Mobile phone operators arrange cell towers to create coverage areas. Similarly, electric cars will be able to travel throughout a network of charging spots and battery exchange stations, with easy access to electricity. Our partnerships with car manufacturers and battery suppliers will create huge benefits for our network subscribers, including lower car prices and batteries that cost far less than conventional fuel.
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I am interested in hearing how this "idea" reverberates in the ears of elder generations. Plausible? Iconoclastic? A serious solution? Or just another scheme?
Thanks. Make today extraordinary.