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It isn't all about the money
You raise a fair point, but you also conveniently chose USC to compare vs UCLA. If you picked Stanford or many of the Ivies, the net price (zero) is FAR below UCLA.
I don't consider USC a good example, a) because it's not quite in the top tier of private unis, and b) they don't meet full need. Also most tippy tops guarantee a "no loan" FA package, which public flagships don't. Frankly there is no comparison (Top private vs public flag) for the quality vs price for those admitted and are low income. In most cases they will always pay less at the very top privates.
@JHS But that doesn't mean that a student with an actual choice between a top public and a top private will have widely different outcomes based on which one he or she picks to attend. In fact, the landmark high-quality study of this very question tracking students who in fact had a choice found a minimal difference in economic outcomes for students in that situation.