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rebecca chopp and jim bock need to bring swat back to the level where the hard core numbers, across the board, between amherst, williams and swat are so insignificant that applicants are left to decide between the three based upon their feel of the campus and student body.
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I glanced at the latest USN&WR ratings. There do not appear to be a lot of striking deficiencies at Swat relative to Amherst or Williams, as far as USN&WR criteria are concerned.
USN&WR apparently dings Swat for an underperforming 6-year graduation rate. It's not clear how USN&WR calculates the "predicted" graduation rate, so I don't know if this is realistic. Swat students are often perceived as "quirkier" than those at Amherst or Williams, so maybe they are in fact more likely to leave college without a degree. If so, I'm not sure what the administration could do to change this.
It also appears that Swat gets dinged for a low alumni giving rate, relative to Amherst or Williams. Not sure what the administration can do to change this either.