| californians are the majority. take that noun, turn it into an adjective, and figure out what that means to you... incredibly diverse. you can't put any label on it other than californian because it's a state university.
people here are generally self-starters, internally motivated, and have goals they want to achieve and the means to figure out how to achieve them. enthusiastic about the school, involved in campus activities. it's an active university, not a passive one. i don't know how much sense that makes at 4:30 am but to me, those are more appropriate labels than "rich" or "snobby." | 
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