250 freshman are given the award
It is awarded by district, so perhaps the districts that finished early are already telling people- they don't think about the CC gossip girls
Different areas have different numbers of scholarships to award based on the sized and fund-raising in that district.
Yes, you get a discount at the bookstore, Kaplan, various other things like rental cars waiving the young driver fee.
The alumni group has some social functions and offers opportunites to get involved with alums.
The award is renewable, but 2/3/4/5th year students get about 500, so not every one will be renewed. They like to see people making a difference on campus not just studying, so if you get it, go to some alumni functions, be known, get involved on campus, get out there and have fun and be interesting