To be fair, phuriku, it's easier to have this kind of growth when acceptance rates are higher than UChi's peers (though less so in coming years).
A large part of the school's recent success is in its direct mailers -- will other schools catch on and start employing the same practices? If so, how would that affect UChi's numbers? Or do the direct mailers uniquely function to tap into UChi's intrinsic value? The coming years will be an interesting time for admissions...
This number really isn't shocking to me, it shows greater interest in the school. There is always a question of yield when dealing with the fact that UChicago is simply Early Action, not binding in anyway, and this clearly lends itself to many more applications, so reducing the admission rate. Also, the Class of 2017 needs to be 1000 or less students, in my opinion.
Poplicola, the admissions rate should still see a big change this year. I think the administration aims to maintain a normal class size through the Pierce transition, but a normal class size is still smaller than the 2016 class. That, combined with increased apps, and we could very well see a single-digit admissions rate (though I don't even remember what the current one is).
I feel bad for my age and myself applying to universities this year at probably the most competitive admission war. For UChicago's aggressive email marketing, I kinda feel it's stupid. They attract more student with extensive emails and they reject lots of them. Can anybody post Columbia's and Cornell's ED applicant pool once they come out?