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I know they keep track for purposes for short term mailings related to applying (brochures and whatnot), but the question would be whether that evidence of visiting ever finds its way to the folks making admissions decisions. At a large public university like UO I would find it surprising if it did, especially if they say it has no effect on admissions decisions. Of course, I don't work there, so I don't know. But I'd trust what they say, unless you just want to go visit anyway!
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