auberginedreams

Wharton is known for its Finance concentration, which I was immediately drawn to. I had previously made up my mind about college, deciding to pursue an undergrad degree in Finance although I'm more interested in PR and marketing. Lately I have had a change of heart, and am wondering about pursuing Marketing and Communications.

Students who graduate from UPenn with an undergrad degree in Finance from Wharton, however, tend to have an enormous leg up over other students with an undergrad degree in Finance, considering connections, internships, opened doors, etc.

So I am wondering...how does Wharton's Marketing segment compare to their Finance? Also, what are the best Business Schools for an undergrad degree in Marketing, and how do they compare to Wharton?

If it matters, this upcoming school year I will be a Junior, so I have time to think about what I want to do.

45 Percenter

Wharton is strong across the board, including in Marketing. The glitzy finance jobs (IB, hedge funds, private equity, etc.) have recently gotten all of the attention in high-school-student-focused places like College Confidential , but Wharton has been a national and international powerhouse in fields like Marketing, Management, Real Estate, Entrepreneurship, Accounting, and Insurance for many decades, if not more than a century.

For example, at the MBA level (essentially the same professors and courses that would be encountered by a Wharton undergrad), Wharton's Marketing program is ranked #2 in the country by US News:

Best Marketing Programs | Top Business Schools | US News Best Graduate Schools

And, Wharton has "the largest, most cited, and most published marketing faculty in the world":

https://marketing.wharton.upenn.edu/

In fact, Wharton has the largest, most cited, and most published business school faculty in the world, period.

You can't go wrong at Wharton no matter what your interests in business. At the undergraduate level, it's simply unparalleled anywhere in the world. And again, that's across the board, and not just in Finance.

powerbomb

I've seen a lot of people double concentrate in finance and marketing.

If you're interested in going into marketing after graduation, why not concentrate in marketing? Wharton's Marketing is as good as it gets.

Also, I heard that most employers don't focus too much on concentration. They see Wharton as Wharton.

auberginedreams

For now I have settled on a dual concentration: Marketing and Communications. However, I am a bit troubled about finding a job afterward because of where I live, hahah. Orlando, FL is known more for its tourism, attractions, and hurricanes. Not its marketing and PR.

Is it difficult to pursue a dual concentration, in terms of time and workload?

powerbomb

pretty sure you'll have many more options than Orlando (if you want) when you graduate from Wharton.

No, from what I hear, it's not hard to dual concentrate. Wharton's concentration requirements are generally fewer than major requirements from the College, so a lot of people dual concentrate.

auberginedreams

Thanks, you've helped me finalized my decision. Now there's only the matter of applying next year and getting accepted...