To be honest, I would choose USC's Marshall... but of course I would say that because we are on the USC board right now. I actually had the same dilemma about a month ago and I know several who have chosen Cal over USC. I live quite close to Berkeley and my school sends on average 60 seniors to Cal every year... So in my opinion, the place is worthless. Their business is outstanding, but I have also heard it's incredibly difficult. The competition is tough as hell, and as a Cal student, you only have around 50% chance to get into Haas... remember you're competing against some of the smartest kids around the country (yea even more hardworking than some HYP kids because berkeley is the best public). These people study day and night, and the competition is.. well. it's there. Trust me.
Berkeley's area really isn't as nice as you might expect. But of course, maybe this is just a biased opinion because I live 20 minutes away in a rich asian suburban area. Cal's surrounding, in my opinion, is actually scarier than USC's. USC seems to have its own campus atmosphere whereas Berkeley has a campus of some classes and everything else is spread out around it. I have asked many current USC kids about the car issue, and almost all of them told me that you really don't need a car there. A lot of people drive cars, so you can always find a friend with one... and if you can't, no car really isn't gonna kill anyone. Most clubs and organizations have planned trips that all have rides.. no doubt. Also, according to the admissions office director, USC is actually building an underground transit right to the heart of LA from the center of the campus. The construction is proposed to finish in 2010. How sweet would that be, right?
It really is your opinion, I think. Do you want more of a social relaxing scene while getting an excellent business education with a (oh my god) fantastic alumni system? Or would you rather go to a huge public school with more than necessary competition for a.. slightly better business program... and well, let's face it, a lot less beautiful people
I choose USC. But this is also because I pay less to go to USC than Cal.. HAHA amazing, isn't it. Fight on Trojans!