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I'm pretty sure that visiting the campus or participating in VT events makes no difference whatsoever in your application.
HOWEVER, I highly recommend visiting the school anyway (provided you don't live extremely far away). As to when, if the trip is an easy one then come on by before your son even applies. Waiting until he's accepted might be easier, however, because he will have a very good idea of which schools he is comparing it too. And he definitely needs to visit before making his final decision.
I was accepted to 7 universities, and was fully prepared to attend Ithaca when my dad convinced me to go visit Tech's campus (from DC). After seeing the campus, speaking with students, and getting a taste of the community here in Blacksburg, I KNEW that this is where I would be happiest. I'm now a senior at Virginia Tech, and have loved every second of it.
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