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Only people at Amherst pronounce it that way. Few ppl outside the College do the same. Amerst might have been the correct pronunciation when Jeff first came to the States, but for all I know, according to majority rule, "Amherst" is how common people would say it.
ironically though, I heard several people say it AmHerst even when I was AT the school. Like people who actually attend the school. Now that really annoyed me...