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Marketing major= fluffy connotations?

mamaroneckmamaroneck Registered User Posts: 232 Junior Member
edited June 2010 in Business Major
Hi all,

like many considering Marketing, my reason is that I grew up on commercialism and TV. I love commercials, I love shops, I would love to find out how they brand themselves and make so many people love them.

My question is: is Marketing seen (or maybe actually is) a fluffy major? Othe business majors like Actuarial Science, Accounting and Finance are undoubtedly more 'solid' and technical.

To exaggerate my point, Marketing seems like it is fluffy and easy enough to be picked up from Donald Trump books. Like (purely hypothetical), tidbit: people love commercial methods that compliment the viewer's intelligence!

Nothing technical in marketing?

Thanks for the advice~
Post edited by mamaroneck on

Replies to: Marketing major= fluffy connotations?

  • XX55XXXX55XX Registered User Posts: 1,014 Member
    Marketing requires a good grasp of statistics and the analytical skills associated with it, for one.

    But however, yes, marketing is seen as fluffy major in comparison with subjects like accounting, finance, and IS.
  • Whistleblower1Whistleblower1 - Posts: 633 Member
    Major in math or physics.
  • openedskittlesopenedskittles Registered User Posts: 954 Member
    You're thinking of advertising and that degree is usually given through a university's communications school. Marketing does have a good dose of statistics and analytical projects. The top programs for marketing are actually pretty quant-heavy.

    Unfortunately, most people fail to make this distinction and have ideas of marketing majors that really describe advertising majors. I'm sure there are tons of mediocre marketing programs where the quant isn't as developed as it should be and those further this negative connotation.
  • jonahrubinjonahrubin Registered User Posts: 547 Member
    Yep, marketing includes things like pricing theory for example. Should a company price its product according to:

    1. The marginal cost to produce plus a fair profit margin.
    2. Whatever the competition prices theirs.
    3. The total cost(i.e. the marginal costs plus some allocation of the cost of rent and everything else) plus a profit margin.
    4. Penetration pricing(very cheap so you get a customer base, then jack up the price later).
    5. Some other method?

    That's part of the Marketing major, not the advertising major. I think most marketing majors we have go into selling, so if you consider yourself a slick type of character who likes to shake hands, flatter people, and sell them whatever junk you are peddling...it's for you.

    ^^^ Just poking fun, while I think I'd have an easy time being a marketing major, I realize I'd suck at the jobs and that people who are good at those types of jobs can do very well financially considering sales commissions.
  • mamaroneckmamaroneck Registered User Posts: 232 Junior Member
    Arrgh. I love how Marketing is not as fluffy as I thought. Love the Stats and analysis aspects to made it a more credible major. And all my high school prep in Math will not go to waste either.

    Jonahrubin, I'm totally with you. I would enjoy the Marketing major (it's creative+ solid and technical in some sense due to it Stats components+ not the hardest major, hence could do a double major in something else), but after 4 years, you've gotta be be a phoney suck-up.

    Yeah, I know all jobs in life require some fake-ness and pretense, but I guess Marketing will require one of the most.
  • RechargeRecharge Registered User Posts: 584 Member
    Marketing is not a fluff major. They do receive high salaries after graduating and are in constant industry demand.
  • fortifyfortify Registered User Posts: 1,161 Senior Member
    Yes it's fluff
  • jonahrubinjonahrubin Registered User Posts: 547 Member
    Recharge, it is a fluff major, not a fluff career. That's fine, there's no reason to make people take difficult courses when the skills they need to learn aren't academic at all.
  • mamaroneckmamaroneck Registered User Posts: 232 Junior Member

    Picture this scenario: You've worked hard all year in your office cubicle (as every respectable profession does). You get 2 weeks vacation to go to some far-out location to forget the stresses of work. You want to enjoy a game of tennis at the clubhouse with your family/wife/loved ones. At the sports bar, you recognise XXX, VIP CEO of Megacorps. And you gotta network, kiss ass, take out the business cards and proposal ideas. Vacation, out the window.
  • phaethphaeth Registered User Posts: 107 Junior Member
    It's really what you make of it. I completed a marketing concentration by taking market research, marketing strategy, and marketing consulting, but I know plenty of students who took all branding/advertising courses.

    Regardless, the connotation will always be fluffy, especially from the finance/accounting crowd.
  • mamaroneckmamaroneck Registered User Posts: 232 Junior Member
    ^hi phaeth, so what you mean from your courseload is that you personally chose to take supposedly harder, more concrete and statistical courses, as opposed to the plenty of students for opted for something 'easier and fluffier'. But all of you ended up with the same degree, Marketing.

    I like that idea. I'm aiming for credibility, so I'd like to follow your footsteps with more supposedly rigorous and Math-y classes, but if I even need to relax a little for a semester, I'll just opt for 1 or 2 'fluffier' classes in advertising :D
  • phaethphaeth Registered User Posts: 107 Junior Member
    More or less.

    Marketing is a second concentration for me behind consulting, so the research/strategy classes make more sense for me.

    At the end of the day, it does not matter how fluffy your peers think the degree is because agencies and firms will honor it. Just make sure your course selection reflects what you want to do. Interview questions for creative/verbal positions differ greatly from those for research/strategy positions.
  • cconroycconroy Registered User Posts: 51 Junior Member
    You can consider marketing a fluff all you want but...marketing has turned many failing companies around... I.E Recently dominoes almost went under, but there new marketing campaign saved there
  • DawgieDawgie Registered User Posts: 1,576 Senior Member
    Marketing MAJOR is trash, anyone in here who says its good is/was a marketing major.
  • jonahrubinjonahrubin Registered User Posts: 547 Member
    cconroy, I don't think anyone disputes the centrality of marketing in business. It's just that many dispute the value of the marketing major. I am pretty damn sure the guys that do the financial statements for Domino's have degrees in accounting. I would not be shocked if the guys responsible for their new marketing strategy don't have degrees in marketing.
This discussion has been closed.