This morning I responded to a media query about the unique and showy ways that some colleges notify their accepted students. I suggested that the that reporter should point out in her story that many elated seniors who get good news from top-choice colleges are nonetheless annoyed by cutesy announcement gimmicks. I noted that "in this era of belt-tightening and on-campus cut-backs, parents in particular often cringe when they see that an admission office has shelled out for a Jack-in-the-Box full of congratulations when a simple online "Yes!" would suffice. And admitted applicants who are regaled with snazzy felicitations are sensitive to the feelings of their friends who were denied."
I've never been one of those moms who thinks that every kid should get a trophy just for showing up, and I'm all for competition when it's apt, but I worry that each article that cites yet another "clever" notification approach means that, next year, the stakes get even higher as admission folks compete for the most newsworthy glitz.
But, as soon as I'd hit the "Send" button on my bah-humbug reply, I decided that perhaps I've just been in this business too long, and that I'm in the jaded minority. Maybe many parents and students really love these creative come-ons.
So I'm polling CC members ... How do YOU feel about the bells and whistles that sometimes come with good news?