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The drug of choice for top schools that are not HYPSM is ED. Penn was the pioneer on this decades ago. Duke, Dartmouth, NW, Brown, JHU, Vandy, Emory also are heavy ED users. It improves your ranking numbers in so many ways (including admit rate).
Most importantly, ED helps you lock in better qualified/resourced students. That raises your test scores. And it also raises your frosh retention rates (99% at Chicago!) and your 6 year grad rates (94% at Chicago!), which are big components of the USNWR formula. Since high stat well resourced kids tend to stay and graduate in larger numbers than weaker enrollees.
Or maybe USC and UCLA have better weather, better football and cuter cheerleaders?